Mobile Travel App Guide goes into the third round

Right in time for the ITB Berlin 2013 the third edition of the Mobile Travel App Guide – Edition 2013 powered by ITB will be published. The catalog provides an overview of selected mobile applications in the international travel industry. As in the previous years  there will be an iPad  as well as  print version. 

MTAG_PR_2013The close look at mobile applications in tourism revealed new bias. Last-Minute or Same-Day Hotel bookings represent the overall trend of short-term bookings especially within the Hotel segment. The pioneering app Hotel Tonight started its service already in December 2010. Since then a bunch of copy cats have entered the market. The development in technology, especially the smartphone with its geolocation capability paved the way for last-minute booking apps. Therefore, Same-Day Hotel booking apps got an own category in the Mobile Travel Guide. The second new category in this year`s edition is Flight Tracking, which summarizes apps that radar the air traffic.

Where can you get your personal copy of the Mobile Travel App Guide – Edition 2013 powered by ITB? If you attend this year`s ITB Berlin just come by the booth of mvolution (hall 7.1C, 106) and get your personal copy. If you cannot make it to the event, get the iPad version or download the technolog guide from the ITB Library.

Since 2011 the Mobile Travel App Guide has been released at the ITB Berlin. The catalog has made a name for itself among decision makers in tourism and business travel industry.

All editions of Mobile Travel App Guide in one app

You do not have a version of the Mobile Travel App Guide Edition 2012 – powered by ITB yet? Then we got good news for tablet owners:  Now the technology guide is worldwide available as iPad app. Unlike last year`s app, the new one is a library, where all editions of the guide can be purchased in-app. The optimized version of 2011 can even be downloaded for free.

If you prefer the paper version you can get the book here.

You want to be part of the next version of the Mobile Travel App Catalog? Contact us!

Viator expands its mobile service in German

Finally there is a mobile solution for Viator`s service in German. The tour and activity provider recently launched its mobile website in three European languages: German (de.m.viator.com), Spanish (es.m.viator.com) and French (fr.m.viator.com). The mobile website, which is fully optimized for all smartphone devices, offers its users:

•    Research of Viator’s 9,000 activities in more than 150 countries
•    Access to more than 330,000 traveler reviews and photos
•    Latest availability and pricing, even at the last minute
•    Click to Book with confirmation and voucher delivery via email
•    Call to Book with a Viator agent with flexible email or fax confirmation and voucher delivery, ideal for in-destination bookings
•    Check-in for activities with paperless e-vouchers

Whether before a trip or last minute with location based search, users of the mobile website easily find and book an activity from Viator`s portfolio within a few clicks.
Nevertheless, the mobile website exemplifies that transferring a service from one language into another is not as trivial as it may seem. Thus, reading the reviews at de.m.viator.com the user has to struggle with machine-translated texts. Conversely, some of the activity descriptions are only available in English.

Viator`s newly launched mobile website for German users complements its web presence. Additionally, the Australian provider offers mobile solutions for iPhone and iPod touch as well as for iPad users. Those apps are only available in English. Read more about the functions of the “Viator Tours & Activities”app in the Mobile Travel App Guide Edition 2012 powered by ITB.

Presenting the second edition of the Mobile Travel App Guide at ITB Berlin 2012

Get a copy of the “Mobile Travel App Guide Edition 2012 powered by ITB” at the booth of mvolution (Hall 7.1C, 104) at the ITB Berlin 2012!

Smartphones go mainstream with market penetration surpassing 29% globally in the third quarter of 2011. This figure varies from nearly 65% in the USA and over 50% in Europe to 19% in Asia-Pacific. With the increasing public awareness thereof, end users (including travellers) have been quick to embrace mobile applications (apps). The massive growth of companies leveraging apps to capture the benefits of mobile technology shows that Mobile is a must have customer acquisition, retention and communication channel.

In February 2011 the German Apple App Store accounted for about 300.000 apps including 18.324 travel apps (category Travel). This year there are 553.323 apps and 26.326 travel apps (category travel) representing a market share of 4,76% of all apps available (29,85% in Games category). Paid apps account for 60% and 40% are free travel apps.

To provide an overview of mobile solutions in the travel industry, the first edition of the Mobile Travel App Guide was published at last year’s  ITB Berlin. The book was a big success. For ITB Berlin 2012 we worked on an expanded edition with 25 categories and more than 120 analyzed apps. Besides at the ITB 2012, the technology guide will be available in bookstores and online (publisher: Alabasta 2000). In cooperation with the ITB the book will be part of the ITB Library.

%d bloggers like this: