Marco Polo gets multimedia
23/11/2012 Leave a comment
Since the beginning of smartphones and tablet PCs, classic travel guides have faced a hard time to keep market shares. Thus, several digital products have been published. Some publishing houses just digitalized the printed version; others have invented new creative ways to present their content to the traveling audience. One example is publishing house Mairdumont. Beside the travel guide apps for countries and cities, it recently launched the travelmagazine that shall be published monthly. The free app is a library where users can store all issues of the magazine. Available languages are German and English.
The magazine covers a wide range of different topics all around the world of travel: From luxury hotel check to backpacker experience and insider tips. The content is provided in English and German. High resolution photography seems to be the focus of the design. To navigate through the app readers need to get used to, since it is more than simply paging forward. For information in an article the user either clicks the “plus”-button or wipes downwards to read the full article. Additionally to the written articles, videos and slide films offer multimedia experience.
The format seems to get well-received: The first edition was downloaded more than 60.000 times and a couple of days on the highest rank of the travel iPad apps in the German App Store. Marco Polos travelmagazine is a multi-platform approach: The app is available for iPad, Android as well as Windows 8 and Android tablets. You don’t have a tablet? No problem: A reader for all others devices based on html 5 is in progress.
Editor-in chief Joachim Negwer announces in the editorial of the first edition more interactive elements for the future, i.e. embedding Social Media. The refreshing new magazine seems to be an interesting approach for travel publishing houses to keep the mobile audience. I am looking forward to the next issue!
Click here to watch a video about the Marco Polo travelmagazine.
Read the Marco Polo travelmagazine in the web here!
Get the app for your tablet here: