Bluetooth Marketing at Airport Düsseldorf

I thought Bluetooth Marketing was dead. But no, there is an airport trying it. Airport Düsseldorf uses 120 Beamzones from Blue Cell Networks to cover its airport with download stations. The interesting part of it is that DUS uses a performance based business model. Advertisers such as N24 pay per download and can reach as much as 100.000 downloads per month.

I will be at DUS this week trying by myself. Will see…

Read on: mobilbranche.de

——

——

——

%d bloggers like this: