Mobile Travel Takes Off: Smartphones are changing the way people travel
22/03/2011 Leave a comment
According to eMarketer the number of US mobile users who research travel on their mobile devices will climb from 19.7 million in 2010 to 29.7 million in 2012. Those booking via mobile will nearly double in the same timeframe, from 8.7 million to 15.1 million. “Mobile has dramatically altered the travel experience,” said Noah Elkin, eMarketer principal analyst and author of the new report. “From pre-trip planning to in-flight and on-property services to context- and location-aware destination information, mobile devices promise to transform every phase in the travel process, putting vital information—and new marketing opportunities—within hand’s reach.”
Unfortunately this research represents the US market only. I am sure that Europe looks similar.
Furthermore Juniper Research reports that every seventh bar coded boarding passes worldwide will be delivered to passengers’ mobile devices within 2 years. This equates to 480 million mobile boarding passes which is treble the 160 million for last year, as mobile technology and especially smartphones are having a rapidly growing impact on the airline industry. Juniper Research has also identified significant market progress for mobile tickets from both vendors and crucially airlines as well as growing potential across train travel and in suburban metro systems, which will be boosted by the momentum currently being seen in NFC.