TUI starts Mobile Social Media Campaign

Today’s hottest and most discussed topics in Online are Mobile and Social Media. Monday last week I have been to the Symposium “Social Media im Tourismus” organised by the Travel Industry Club. It was interesting listen to big companies and their experience with Social Media activities (whether succesful or failed). However TUI didn’t present anything, but hopefully will do next year showing their results with the “TUI Donnerwetter Jetter” campaign / App.

Donnerwetter Jetter is a perfect case study because it combines all elements needed to implement a great Mobile Social Media Campaign:

  • Motivation: bad weather is motivation to travel to sunny beaches (core business of TUI)
  • Incentive: win a price which is 12 nights holidays in Dominican Republic
  • Mobile: the perfect user interface to collect data
  • Check-in functionality: participate anytime anywhere (known from Foursquare & Co)
  • Social Network: users can only participate with their Facebook account

So how is it working? Download one of the Apps (iTunes, Android Marketplace), watch the very nice introduction video, register with your Facebook account and then check-in your bad weather conditions. By doing that you collect points. The one who has the highest ranking will win the price. I don’t know what happens if you check-in a sunny day in Germany (subtract points?).

Unfortunately it didn’t work at the time I wrote this article. They had difficulties with the Facebook Connect API, so I can’t tell how it’s working in real conditions. But I will test it over the next days, because I believe this is an excellent campaign. I am also really excited to get results of the campaign:

  • How many App downloads?
  • How many Likers on Facebook? (I couldn’t find a corresponding fan page on fb, why?)
  • How many Check-in’s?
  • How many bookings on tui.com ;-)?

Please let us know TUI Interactive!

5 Responses to TUI starts Mobile Social Media Campaign

  1. Pingback: Tweets that mention TUI starts Mobile Social Media Campaign « mtiblog -- Topsy.com

  2. reisemacher says:

    Hallo herr Wagner,
    da sind Sie mal wieder rasend schnell! Respekt.
    Jetzt steht auch die FB-Connect API und die Jagd um das schlechteste Wetter mit dem TUI Donnerwetter Jetter kann loslegen.
    Viel Spaß!

  3. Flash web designers will like the cost and the creativity of the Trendy Flash Site
    Builder. It’s a good idea to have separate email promotions for prospects and customers, too, because you typically need to send different information to the different groups. You wont get a true imitation of your signature with this Android app, unless you can cleverly manipulate the mechanics behind its operation, but that is highly unlikely.

  4. Flash web designers will like the cost and the creativity of the Trendy
    Flash Site Builder. You might get one or more benefits
    of outline designer along with it is the ideal means to
    unleash the capacities. You wont get a true imitation of your signature
    with this Android app, unless you can cleverly
    manipulate the mechanics behind its operation, but that
    is highly unlikely.

  5. form creator says:

    MB6-502 exam is about configuring multiple business related items ,working
    with route related switch nodes, creating and setting
    up product builder form ,product model and price combination.

    s why most web master prefers using this builder for designing
    and developing their web form. Finishing touches to think about include: A large entry
    shelf is a platform where the water depth is 8 to 12 inches
    deep.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: